VALERO

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Valero Brand Conversion
Valero Brand Standards

Valero Incentive Programs

Valero Traditional Incentive Program
Valero  Reload Incentive Program
Valero CRINDS Incentive Program

Valero Brand Conversion

Benefits for sites converting to the Valero brand include:

• Brand image conversion paid by Valero (excluding the L.A. and Fresno, CA markets).
• Quality fuels and a branded supply contract backed by the largest independent refiner in the U.S.
• Acceptance of Valero’s proprietary credit cards and gift cards as well as bank and travel cards
• Participation in Valero’s commercial and Fleet Services card programs
• Participation in Valero’s state-of-the-art satellite program
• Personalized support from Valero’s own Credit Card Service Center

Valero Brand Standards

Sites must meet certain minimum standards (itemized below) and economic criteria to qualify for the Valero premier brand conversion.

Canopy:

• Modern / well-lit canopy structure
  • No fluorescent lighting
  • Canopy pan required
  • Smooth, flat horizontal fascia (30 inch minimum)

Exterior Surface:

• Concrete pad under canopy
• Asphalt or concrete in all parking areas, drives, ingress / egress, etc.

Gasoline Dispensers:

• Minimum 2 MPDs with CRINDS
• Must be modern, fully operational, and in good condition

Diesel Dispensers:

• Stand-alone diesel dispenser (single product dispenser) under gasoline canopy is acceptable

Convenience Store:

• Exterior
• Modern c-store with an exterior appearance that complements the overall branded image
• Good outside lighting

• Interior
• Interior that is clean, modern, visually appealing and well stocked that complements the overall branded image
• Good inside lighting
• Clean / modern public restrooms

Volume Requirements:

• Minimum gasoline volume varies by market

Satellite (VSAT) System:

• Must install, use and maintain Valero approved satellite (VSAT) system upon branding

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Valero Incentive Programs

In addition to Valero covering conversion costs, sites may also qualify for an additional cents-per-gallon incentive based upon fuel volume and the terminal market in which they are located. Valero-branded sites on the West Coast are excluded from participation.

• Two programs are available - the Traditional Incentive Program and the Reload Incentive Program
• Incentives will be paid out on a quarterly basis based upon monthly reporting of fuel volume
• Incentive ranges for both programs are the same, as illustrated below:

* Option year incentives (reloads) do not apply to the Traditional Incentive Program

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Traditional Incentive Program:

Valero’s Traditional Incentive Program is paid out over a 3-year period depending on a site’s fuel volume. The range of incentives paid based on fuel volumes is the same for both the Traditional and Reload Programs, as is the 10-year term of the agreement. The reload option is not available with the Traditional plan.

Reload Incentive Program:

Unique in the industry, Valero’s Reload Program gives its Valero branded marketers the option at the end of year 7 of their 10-year agreement to “Reload” the same incentive they received the first 3 years, for another 3 years of their contract. This program is designed to meet the need distributors have to continue incentive payments in order to meet the challenge of ever-increasing competition.

CRINDS Incentive Program:

Given the high percentage of customers who prefer the pay at the pump option, modern dispensers with card readers are a must to stay abreast of the competition. As such, Valero is pleased to offer branded distributors its CRINDs Program as described below.

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